Search Engine Marketing(SEM):
Search Engine Marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
Keywords are the foundation of search engine marketing. When users enter keywords into search engines to find something need, the keywords form the basis of search engine marketing as an advertising strategy.
We create a google ads and publish them with specific keywords related to our business. Each and every google ad contains a structure.
We can create up to 10000 campaigns, 20000 ad groups, and 60 text ads within an account.
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| Structure of Google Ads Account |
- Google Ads Account - A Google ads account is created by using Gmail, only one account can be created with a Gmail.
- Campaign - Execution of a marketing strategy across all the digital world where consumers engage with a brand, to improve a company's conversion rate.
- Ad Group - An ad group consists of one or more ads that share similar targets. We can organize our ads around keywords, interests, topics, placements.
- Ads - Ads means advertisement.
- Keyword - The keywords in the content that make it possible for people to find our site via search engines.
Different Types of Campaigns:
- Search
- Display
- Shopping
- Video
- App
- Smart
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| Search, Display, Shopping, Video Campaigns |
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| App, Smart Campaigns |
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